To get a pair of the latest sport footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections and point their mobile device’s camera toward their feet, so the magic of augmented reality can do the rest.Īugmented and Virtual Reality applied to online sales through new functionalities, such as Shoes Experience, means a substantial improvement in customer experience and, consequently, brand differentiation.Īnother advantage of the new service is that it can publish the result of the superimposed footwear on social media, and also allow customers to purchase the model they tried on via Massimo Dutti online store. This innovative product selection system, which uses augmented reality, offers customers a superior level of experience.
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Meanwhile, under the name Shoes Experience, the brand is launching a new tool with which any customer can try on its casual-sport footwear collections, with just one click on its iOS and Android Apps.
The digital platforms also feature a special area called PAPER, a lifestyle section bringing together inspiring editorials and articles on trends, collections, runway shows, and limited-edition capsule collections, to offer customers a deeper insight into the brand.Īlways at the forefront of the union between fashion and technology and based on innovation, Massimo Dutti continues with its strong commitment to offering a unique shopping experience that fully personalises customer service. The mobile version and the app offer customers a range of unique features, including geolocation services to find the nearest brick-and-mortar store, the chance to access the entire collection in just one click, and the ability to find similar products across all devices, allowing customers to complete their look. Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz ( Ourense), Llagostera (Barcelona) and Igualada (Barcelona).All exchanges and returns are free, and are allowed within a maximum period of 30 days.ĭesigned to offer an unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with brand products intuitively, thanks to their different sections and categories.
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In line with its social commitment, Massimo Dutti has, since 2001, worked with mental health and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. While the existing Massimo Dutti fragrance line was distributed in a network of multi- brand retailers such as Douglas, El Corte Ingles and, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets. The launch of six new fragrances happened at the end of October 2018- three fragrances for men and three for women. Massimo Dutti fragrances are marketed by Puig Company.
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